Creative Ways to Launch Your Book

We love bookstores without question. They are an author’s best friend. However, there are times when it pays to be a little more creative in choosing venues to showcase or even launch your books. You’ll be surprised at the endless possibilities. Here are a few:

  • At one of your professional conferences or events. Simply contact organizers and ask if you can set up a signing table. Or you can pay for a room in a hotel and host an open house launch, leaving participants the option to stroll in and out after greeting you and buying your book.
  • Do you belong to a sorority or fraternity? If so, ask your chapter to host a signing in your honor at a local restaurant, bookstore, or meeting place.
  • Go to your local newspaper online events page to see what types of events are being held in your area that can accommodate a table for a signing. For example, every major city has an expo for business people and women. Perhaps your book is health-oriented; maybe there are health and wellness expos and fairs. Get in where you fit in.
  • Is your church or place of worship hosting events? If so, see if you can sell your book and sign.
  • Host a book chat at your local library. Some libraries restrict authors from selling their books, but maybe yours will make an exception.
  • Small stores, boutiques and coffee shops are great venues.
  • Ask a friend to host your launch on her patio when it is warm or you can host a brunch book chat at your home.

These were just a few ideas to get your creative juices flowing. You don’t have to spend a lot of money to market your book. You just have to leverage what you know, who you know and where you go. Have you ever used a non-traditional setting to sell or launch your book? If so, share in the comment section, please.


One thought on “Creative Ways to Launch Your Book

  1. Pingback: Don’t Wait for an Invitation, Host Your Own ‘Party’ | Patricia Ann Bridewell

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