Let’s face it; many of us are color-challenged. We know the names for some colors like the primary colors and the basics (black, white, beige), but we don’t stretch ourselves beyond what we know. Sometimes it helps the reader visualize your story better if you use colors that are off the beaten path. For example, ocean blue is easy to write but in truth ocean water can be in any range of colors like blue, green and white. Here is a hack for choosing color names:
Blues: Azure, cornflower blue, periwinkle, Tiffany blue
Reds: Claret, ruby, scarlet, coral, rust
Greens: Chartreuse, avocado, Kelly, fern, mossy
Yellows: Lemon chiffon, goldenrod, olive, sunflower
The Pantone SkinTone Chart is a great resource for descriptive and visual inspiration for describing characters or even people in your non-fiction. You don’t have to buy one, because here is a great blog post that should suffice for what you need.
Also, you can consult with Colour Lovers for more color names to enhance your writing. Color is a muse and is every bit as important as activity and dialogue. The more color names you know the better you can articulate the story as you see it in your imagination.
Here’s a challenge. Think about what the color puce says to you.