Very often authors will use “sample chapter” and “excerpt” interchangeably. The two are very different. Below you will find the characteristics of each as well as ways to use both to market your books.
Sample chapters are selected chapters from a work of fiction or non-fiction used to give readers a taste of your work. Sometimes authors will give away a sample chapter to their followers to tease an upcoming release or to simply market a book’s release.
An excerpt can be as long as a couple of sentences or a passage from a chapter in a book. Excerpts are generally used in reviews, marketing materials, and as references. An entire chapter is not an excerpt.
Here are 5 ways to use sample chapters and excerpts in book marketing:
- Upload a sample chapter on your website on your book’s about page. Readers can download it and members of the media can also access a sample to reference for interviews.
- Create memes for your social networks containing excerpts from your books.
- Add excerpts and quotations from your book to BrainyQuote.com and Goodreads.com.
- Find sites that allow authors to build profiles for books as well as upload sample chapters for free. BookDaily.com is one such site.
- Always include one or two excerpts in your book’s press materials.
Sample chapters and excerpts are important to book marketing and marketing yourself as an author. The beauty of both is that you can be creative in using them.