It has been reported that Amazon intends to open 300-400 bookstores in the near future. They’ve already opened a brick and mortar store in Seattle and on some college campuses. Their overall goal is to open retail stores to support their online mega-store. In a recent article (Fast Company), much was revealed about book selections for these brick and mortars.
“We’ve applied 20 years of online bookselling experience to build a store that integrates the benefits of offline and online book shopping,” Amazon Books VP Jennifer Cast said at the time. “The books in our store are selected based on Amazon.com customer ratings, pre-orders, sales, popularity on Goodreads, and our curators’ assessments. These are fantastic books! Most have been rated four stars or above, and many are award winners.”
Based on this passage alone, there are several things authors should know:
- The books in retail stores will be selected. Not every book on Amazon.com will be in stores.
- Authors will have to improve their customer ratings and encourage readers to rate their books on Amazon.com. (See Top 100 Authors on Amazon List)
- Authors will have to push for pre-orders in their marketing efforts.
- Authors will have to figure out how to increase sales.
- Authors will have to study all of the ways to use Goodreads.com to increase the popularity of their books (Read my POST here).
- Amazon is utilizing curators, most likely, for the purpose of compiling names per genre.
Another thing to consider is that they are probably looking at their numbers based on markets. Who is buying what and where?
However this works, authors will have to push to sell more books. Are you up to this challenge? Share your thoughts about Amazon’s brick and mortar stores in the comment section.