Publishing houses rarely budget in for author book tours. That’s a thing of the past reserved for their big names and authors with a huge following. Self-published authors have to save money, be creative, and rely on resources to pull off a book tour to promote a book. Book tours are hard work, and they are expensive.
If your publishing house is not sending you out on the road or you have self-published, there are some things you can do to create a tour to sell your book and promote yourself as an author. Here are a few tips.
- Begin your tour in your own backyard. Contact traditional bookstores and bookstores affiliated with churches, organizations, and other institutions.
- Plan your tour around your time and willingness to travel.
- Seek regional opportunities to read, and sign your book.
- If you belong to an organization and plan to attend their conference, then see if there is an author’s pavilion or row to sign and sell your book.
- Co-op with other authors and even book clubs to tour and create book events within your city and region.
If you intend to take a vacation, see if you can slip in a well-planned and marketed book event too.
Book tours do not have to be extravagant. Figure out the most cost-effective ways to tour with your book and put that plan to action.
Do you have a tour planned this year? If so, tell me about it in the comment section.