Instagram is not a mystery. We make it a mystery because on the surface all we see are photographs and memes. But there is a lot more to it, especially if you’re an author or writer. Here are three basic tips to creating a great Instagram feed.
- Be interesting. You have hobbies, recreational activities, and interests that match other Instagram users’ interests. Share photos of your garden, your knitting, the pastries you bake or the products you love.
- Tell a story of you without selfies. You don’t have to share selfies to tell a story about you and your book or product. Take a shot of that blank computer screen when you have writer’s block. Snap a photo of your feet reclining on your lounger or sofa to tell the story of a special moment of relaxation.
- Share what you love. Post photos of a work of art that moves you. A book that you love. That special coffee blend you buy. People love knowing that someone else shares their loves too.
Instagram hashtags are many, so research a few in their search engine or online. Also, think beyond your existing audience to attract a wider one using visual imagery on Instagram. Instagram is a great tool for continuing your marketing efforts without having to always promote your work. Use it as a supplement.