A Last Quarter 2018 Marketing and Publicity Checklist for Authors and Writers

It is almost the end of the year. This is a good time to organize the marketing and publicity sides of your writing without a lot of pressure to get it done before December 31. You can put these on your calendar and cross them off one-by-one before January 1.

  • Take new headshots and portraits for social media, author publicity and book covers.
  • Update biographies and book summaries.
  • Create new social media cover images that are modern and more polished.
  • Re-write and refresh website copy and information.
  • Take the time to schedule posts and memes about your products on social media accounts.
  • Prepare holiday communication to followers and subscribers on blogs and to newsletters.
  • Send notes to local media to let them know you exist and are available for interviews and features.
  • Send notes to media writers and editors who have featured you in the past year.
  • Query online book marketers for costs of promotions.
  • Schedule a book signing or reading at your local bookstores and libraries. Promote those appearances online.
  • Make a list of people you want to thank for helping you throughout the year.
  • Let followers know if you’re working on something new. Begin preparing them now for a new work and release date.
  • Have a brainstorming party with other writers and authors, where you share how to promote work.

These things take forever if you try to tackle them all in a short space of time, but if you schedule in a day for each, you will have them all completed by January 1. What suggestions do you have that we can add to this list?

2 thoughts on “A Last Quarter 2018 Marketing and Publicity Checklist for Authors and Writers

  1. Thanks! Just what I needed😉

    Peace, La Rhonda

    “Courage is the most important of all virtues, because without courage you can’t practice any other virtue consistently…” Maya Angelou

    Sent from my iPod


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