5 Things to Know about Using Instagram for Business

Most of us use Instagram for various reasons but there are a few things to know about using Instagram’s Business features. This is important if you’re trying to market a book or product or yourself as a speaker or expert.

  1. Instagram for Business can only be activated when it is linked to a Facebook business page or page (not be confused with your personal profile).
  2. Instagram for Business enables you to create ads, pay for Instagram promotions, and sell from Instagram.
  3. The best ways to grow an organic Instagram following is to use hashtags and to post at least once a day. Save time posting by using a scheduling tool like Hootsuite.
  4. Read your Insights regularly to see what times of day people are reading your content, which days, and their age demographics.
  5. Run contests and now you can use Instagram Stories to poll your followers.

Instagram for Business is an amazing tool. Even if you are building a business, this is a great way to begin marketing it or you before a launch. How do you use Instagram for Business? Share in the comments.

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