Book Marketing 101: You Need to Work a Plan

Believe it or not, you really need a plan to work to sell a book. It is not an easy task, and if someone is making it look easy to you…  It takes a great deal of planning and strategy to sell a book. Here are a few questions you should be able to answer.

  • Why are you trying to sell your book? The reason can vary and be anything you like. 
  • How are you going to draw awareness to your book? How will you sell it? To whom are you going to sell your book? Where can you find those people? 
  • What are you willing to do sell your book? What are you unwilling to do to sell your book?

One question generally leads to another. Every last answer requires work. 

You need a plan. You need to work that plan. Consistency is more important than the money you pour into marketing your book. For example, are you consistently building an audience and engaging with people? Your social streams should be steady with content and information about your book, about you and about topics that interest your audience. 

Ask established authors in your circle how they market their books. Observe the various techniques you see other authors utilizing to sell their books, but be careful not to steal their ideas. The point is that book marketing is ongoing and you must be a collaborator in selling your own work. 

Work your plan. 

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