Facebook Business Pages Changes that You Could Actually Like

If you have a Facebook business page, then recent changes could actually work to your advantage as you market your brand. 

  • They’ve done away with the gray verification badge and the awkward verification process. Blue badges for well-known names and brands remain the same, but those gray badges are gone. 
  • You can no longer schedule individual posts from Pages, but you can schedule using  Creator Studio, Business Manage, or Publishing Tools. You can also still use Hootsuite or other third-party tools. 
  • Slowly they’ve rolling out a new design and a new logo. The logo is animated on mobile. Study the new design closely to find your favorite tools and features more readily. 
  • Secret Facebook groups are now called Closed groups. If you have a group attached to your business page, take note. 
  • Facebook is testing new photo layouts for multi-image posts, which is great for photos of varying sizes. 
  • The algorithm is changing, but while it is being tested, it could work to your advantage in that more people will be able to find you. Let’s hope that remains. 
  • Check your Messenger and Pages connections for new features like appointment booking. 
  • And if you have your business Instagram account linked to your Facebook page, you can post a story on Instagram and it can be shared as a Facebook story. 

These are good changes so far. If you know of others, share in a comment, please. 

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