Facebook Business Pages Changes that You Could Actually Like

If you have a Facebook business page, then recent changes could actually work to your advantage as you market your brand. 

  • They’ve done away with the gray verification badge and the awkward verification process. Blue badges for well-known names and brands remain the same, but those gray badges are gone. 
  • You can no longer schedule individual posts from Pages, but you can schedule using  Creator Studio, Business Manage, or Publishing Tools. You can also still use Hootsuite or other third-party tools. 
  • Slowly they’ve rolling out a new design and a new logo. The logo is animated on mobile. Study the new design closely to find your favorite tools and features more readily. 
  • Secret Facebook groups are now called Closed groups. If you have a group attached to your business page, take note. 
  • Facebook is testing new photo layouts for multi-image posts, which is great for photos of varying sizes. 
  • The algorithm is changing, but while it is being tested, it could work to your advantage in that more people will be able to find you. Let’s hope that remains. 
  • Check your Messenger and Pages connections for new features like appointment booking. 
  • And if you have your business Instagram account linked to your Facebook page, you can post a story on Instagram and it can be shared as a Facebook story. 

These are good changes so far. If you know of others, share in a comment, please. 

Engage Your Audiences with These 5 Holiday Hacks

Get ready for the holiday season when you automate your activity on social media. These five hacks will not only help you keep your audience engaged but also engage them in a way to show you care. 

  • Taste of Home has wonderful short recipes for desserts and cookies, punches, and dips you can put on a social media meme or graphic with a holiday spin. In an accompanying post, ask them to share their favorites in a comment. Be sure to credit your source for the recipe. 
  • Create music playlists on Spotify or YouTube to share. Do one a week for a month. 
  • WikiHow has this marvelous list of ways to help during the holiday. Choose a few and post them on graphics. 
  • Pick a day and host a virtual holiday party. Play music all day, post holiday-themed quotes on graphics, ask your audience to share their holiday wishes, and take the time to thank them for following you. Be creative and have fun.
  • Change your social media covers on Facebook and Twitter to reflect the holiday season. Add some snowflakes and holly to your regular graphics. It’s like decorating your home. 

It takes a few hours to create these things and schedule them. Show up when you can to “talk” to your following and lift their spirits in the process. You never know who could use the cheer. 

Autumn Quotes for your Social Networks

We are inching closer to the end of the year. Fall, like it or not, is a new beginning. We hope these quotes inspire and motivate you in some small way. 

“Autumn shows us how beautiful it is to let things go.”

Unknown

“Autumn is the hardest season. The leaves are all falling, and they’re falling like they’re falling in love with the ground.”

Andrea Gibson

“Autumn is a second spring when every leaf is a flower.”

Albert Camus

“Notice that autumn is more the season of the soul than of nature.”

Friedrich Nietzsche

“Autumn is the season to find contentment at home by paying attention to what we already have.”

Unknown

“And the sun took a step back, the leaves lulled themselves to sleep and autumn was awakened.”

Raquel Franco

“Autumn is the mellower season, and what we lose in flowers we more than gain in fruits.”

Samuel Butler

“I loved autumn, the season of the year that God seemed to have put there just for the beauty of it.”

Lee Maynard

“A fallen leaf is nothing more than a summer’s wave goodbye.”

Unknown

“Anyone who thinks fallen leaves are dead has never watched them dancing on a windy day.”

Shira Tamir

 

Wishing you a wonderful autumn, and hoping you take time to enjoy the change of season. 

 

7 Things to Do this Fall to Refresh Your Spirit

The weather is changing and there are activities you can no longer do that you did this summer. Your spirit needs lifting, and we have seven things you can do to refresh and feel invigorated even in colder weather.

  • Join a book club or begin one that meets in a place like a library or museum. 
  • Check your local theater, symphony, and opera companies to purchase tickets to see a play, hear a concerto, or listen to an opera.
  • Take a class at your local community college. Continuing education programs are helpful for both professional and personal growth.
  • Sign up for an indoor exercise class. Yoga, Pilates, and line-dancing classes are good for the body and mind. 
  • Find a local charity and volunteer. 
  • Somewhere in your city is a cooking class. Learn a new cuisine to cook. 
  • Devote 2 to 24 hours to your own wellness and well-being. Schedule time to hear your own thoughts, meditate, and simply rest. 

The key to feeling refreshed is to try some new things, embrace a few old things, and be open to feeling better. We all need the refreshing. How do you lift your own spirits in the fall? Tell us in a comment, please.

 

A Few Answers about Public Domain for Creatives

Are you an author, poet, or artist who has wondered what will happen to your work after pass on? You can protect your work now, but most creatives do not make those types of legal arrangements when they are alive for a multitude of reasons. Those who do not end up having their work enter the public domain. We attempt to explain it below using resources found online.

What is Public Domain? [Stanford University] ˅

The term “public domain” refers to creative materials that are not protected by intellectual property laws such as copyright, trademark, or patent laws. The public owns these works, not an individual author or artist. Anyone can use a public domain work without obtaining permission, but no one can ever own it. 

What are the reasons why works enter the public domain?

 

There are four common ways that works arrive in the public domain:

  • the copyright has expired
  • the copyright owner failed to follow copyright renewal rules
  • the copyright owner deliberately places it in the public domain, known as “dedication,” or
  • copyright law does not protect this type of work.

 

There are multiple sites online that deal with copyright protection and public domain. To share how important the topic is, here is a list of works that enter the public domain as of January 1, 2020 and January, 1, 2021.

 

Margaret Mitchell  United States 8 November 1900 16 August 1949 Novelist Gone with the Wind
Oswald Garrison Villard  United States 13 March 1872 1 October 1949 Journalist, civil rights activist John Brown 1800-1859: A Biography Fifty Years After
Dwight D. Eisenhower  United States 14 October 1890 28 March 1969 Military Officer, statesman Crusade in Europe
Jack Kerouac  United States 12 March 1922 21 October 1969 Writer On the Road
Edgar Rice Burroughs  United States 1 September 1875 19 March 1950 Author of adventure and science fiction Tarzan and Barsoom

As you can see, it doesn’t matter if a work is considered a classic or not to ultimately belong to the public. Check with an intellectual property attorney to see how your estate can continue to own your work beyond your death. 

 

A Few October Observances to Remember on Your Social Networks

October is a busy month full of end-of-year preparation and a few observances. We have shared some notable holidays and dates for you to share on your social networks in the form of memes or simple greetings.

Observances lasting throughout October:

Breast Cancer Awareness Month
Bullying Prevention Month Link

Domestic Violence Awareness Month

Eat Better, Eat Together Month
Emotional Wellness Month

Financial Planning Month

National Arts & Humanities Month

National Cookbook Month

Self-Promotion Month

 

Weeklong Observances:

Customer Service Week: 1-5  (1st M-F Week) Link

Great Books Week: 6-12 

National Food Bank Week: 13-19 

National Business Women’s Week: 20-26 (Third Full Week)  Link

National Friends of Libraries Week:20-26

Pro Bono Week: 20-26  Link

Freedom of Speech Week: 22-28   Link

 

Daily Observances:

National Hair Day: 1  Link

American Libraries Day: 6

Intergeneration Day: 6 

National Inner Beauty Day: 7 Link

World Homeless Day: 10 Link

Southern Food Heritage Day: 11

Black Poetry Day: 17

National Depression Screening Day: 17 Link 

National Clean Your Virtual Desktop Day: 21 

Make A Difference Day: 26

 

Hopefully, we have helped you with the question of what to post on your feeds. If you have an observance not listed, please share in a comment. 

10 Questions about Autumn to Consider

These are standard questions that could be good to ask yourself or your social media followers for a number of reasons. The main reason is to jog the memory and tap into possible muses for your writing. Another is to simply start conversations. People like it when you ask them things about them too.

  1. What is your favorite childhood memory of autumn? 
  2. What is your favorite thing to eat during the fall months?
  3. Do you change your home’s décor for autumn? 
  4. What is your favorite fall holiday?
  5. How do you feel when you see the leaves changing colors?
  6. Do you go to bed earlier in the fall?
  7. Is nesting on your mind as you approach fall?
  8. What is your favorite thing to wear during fall months?
  9. Do you have a favorite fall activity?
  10. What scent most reminds you of fall?

These are simple enough to answer. The real question is what will you do with your answers? Will you write them in a journal? Will they help with character development? Let us know in a comment.