Oprah is the ultimate influencer. If she says she likes a product or book or movie or even a person, others flock right to it. You have influence too, so share a few of your favorite things with your audience too. Here is a quick step-by-step:
- Choose 5 – 10 items you can showcase with a link and graphic. Tell people why you love that item. Choose items within an affordable price range.
- Tag the company on Facebook, Twitter and Instagram. Let the company or person know you are sharing their product.
- If creating a graphic or meme, then make sure your social handles, website and logo are on the graphic of the product.
- Schedule it out over a day or two.
You are giving gift ideas but you are also sharing a piece of yourself with others. You might gain some new followers as a result.
If you have a Facebook business page, then recent changes could actually work to your advantage as you market your brand.
- They’ve done away with the gray verification badge and the awkward verification process. Blue badges for well-known names and brands remain the same, but those gray badges are gone.
- You can no longer schedule individual posts from Pages, but you can schedule using Creator Studio, Business Manage, or Publishing Tools. You can also still use Hootsuite or other third-party tools.
- Slowly they’ve rolling out a new design and a new logo. The logo is animated on mobile. Study the new design closely to find your favorite tools and features more readily.
- Secret Facebook groups are now called Closed groups. If you have a group attached to your business page, take note.
- Facebook is testing new photo layouts for multi-image posts, which is great for photos of varying sizes.
- The algorithm is changing, but while it is being tested, it could work to your advantage in that more people will be able to find you. Let’s hope that remains.
- Check your Messenger and Pages connections for new features like appointment booking.
- And if you have your business Instagram account linked to your Facebook page, you can post a story on Instagram and it can be shared as a Facebook story.
These are good changes so far. If you know of others, share in a comment, please.
Get ready for the holiday season when you automate your activity on social media. These five hacks will not only help you keep your audience engaged but also engage them in a way to show you care.
- Taste of Home has wonderful short recipes for desserts and cookies, punches, and dips you can put on a social media meme or graphic with a holiday spin. In an accompanying post, ask them to share their favorites in a comment. Be sure to credit your source for the recipe.
- Create music playlists on Spotify or YouTube to share. Do one a week for a month.
- WikiHow has this marvelous list of ways to help during the holiday. Choose a few and post them on graphics.
- Pick a day and host a virtual holiday party. Play music all day, post holiday-themed quotes on graphics, ask your audience to share their holiday wishes, and take the time to thank them for following you. Be creative and have fun.
- Change your social media covers on Facebook and Twitter to reflect the holiday season. Add some snowflakes and holly to your regular graphics. It’s like decorating your home.
It takes a few hours to create these things and schedule them. Show up when you can to “talk” to your following and lift their spirits in the process. You never know who could use the cheer.
We are inching closer to the end of the year. Fall, like it or not, is a new beginning. We hope these quotes inspire and motivate you in some small way.
“Autumn shows us how beautiful it is to let things go.”
“Autumn is the hardest season. The leaves are all falling, and they’re falling like they’re falling in love with the ground.”
“Autumn is a second spring when every leaf is a flower.”
“Notice that autumn is more the season of the soul than of nature.”
“Autumn is the season to find contentment at home by paying attention to what we already have.”
“And the sun took a step back, the leaves lulled themselves to sleep and autumn was awakened.”
“Autumn is the mellower season, and what we lose in flowers we more than gain in fruits.”
“I loved autumn, the season of the year that God seemed to have put there just for the beauty of it.”
“A fallen leaf is nothing more than a summer’s wave goodbye.”
“Anyone who thinks fallen leaves are dead has never watched them dancing on a windy day.”
Wishing you a wonderful autumn, and hoping you take time to enjoy the change of season.
The weather is changing and there are activities you can no longer do that you did this summer. Your spirit needs lifting, and we have seven things you can do to refresh and feel invigorated even in colder weather.
- Join a book club or begin one that meets in a place like a library or museum.
- Check your local theater, symphony, and opera companies to purchase tickets to see a play, hear a concerto, or listen to an opera.
- Take a class at your local community college. Continuing education programs are helpful for both professional and personal growth.
- Sign up for an indoor exercise class. Yoga, Pilates, and line-dancing classes are good for the body and mind.
- Find a local charity and volunteer.
- Somewhere in your city is a cooking class. Learn a new cuisine to cook.
- Devote 2 to 24 hours to your own wellness and well-being. Schedule time to hear your own thoughts, meditate, and simply rest.
The key to feeling refreshed is to try some new things, embrace a few old things, and be open to feeling better. We all need the refreshing. How do you lift your own spirits in the fall? Tell us in a comment, please.
Are you an author, poet, or artist who has wondered what will happen to your work after pass on? You can protect your work now, but most creatives do not make those types of legal arrangements when they are alive for a multitude of reasons. Those who do not end up having their work enter the public domain. We attempt to explain it below using resources found online.
What is Public Domain? [Stanford University] ˅
The term “public domain” refers to creative materials that are not protected by intellectual property laws such as copyright, trademark, or patent laws. The public owns these works, not an individual author or artist. Anyone can use a public domain work without obtaining permission, but no one can ever own it.
What are the reasons why works enter the public domain?
There are four common ways that works arrive in the public domain:
- the copyright has expired
- the copyright owner failed to follow copyright renewal rules
- the copyright owner deliberately places it in the public domain, known as “dedication,” or
- copyright law does not protect this type of work.
There are multiple sites online that deal with copyright protection and public domain. To share how important the topic is, here is a list of works that enter the public domain as of January 1, 2020 and January, 1, 2021.
As you can see, it doesn’t matter if a work is considered a classic or not to ultimately belong to the public. Check with an intellectual property attorney to see how your estate can continue to own your work beyond your death.