Facebook Page Features that Turn Your Page into a Store

Facebook pages (not personal profiles) have undergone tremendous changes over the past few months. The look and navigation are very different with almost the functionality of a website. Consider these points in creating your page.

If you to the HELP feature in the tool bar at the top of your page, you will be able to drop down to SETTINGS, which takes you backstage on your page. You will find these useful tools in the left margin navigation:

  1. EDIT PAGE. This feature enables you to choose a template that suits your business type and goals. You can play around with them to see what tabs are offered as well as layouts.
  2. PREFERRED PAGE AUDIENCE. This is the least utilized feature by most people with a page. This is where you can be as specific as possible in creating a reach (range) of people to find your page on Facebook.
  3. INSTAGRAM. You can create advertising for Instagram right from your page. And you can connect both accounts.
  4. PAYMENTS. Facebook pages only supports Stripe and PayPal, which is more than enough.

You can also do some things directly from your homepage.

  1. Create OFFERS for your followers that will be featured at the top of your page.
  2. Create a SERVICES section with the services you’re offering.
  3. Tag your services to your offers and photos to create call-to-action tabs on your image.

Lastly, you can also post a menu of food or services on most pages that have the restaurant template.

Facebook is making it easier for people to gain followers and to have an online presence that doesn’t interfere with your personal profile. Almost daily they offer coupons for free ads or a percentage off of ads, and other free features to make your page more functional. You can practice e-commerce right on Facebook with a few tweaks and hacks.

5 Things about Publishing Every Self-Published Author Should Know

Self-published authors have forever changed the publishing industry with their enterprising way of creating a book. Self-published authors have figured out how to write, print, and publish while keeping their profits. However, there are a few things newly self-published authors do not consider and should before publishing their next project.

1- Launch day is always a Tuesday. New releases are always launched by publishing houses on Tuesday. Imagine having your book on Amazon’s list of new releases with established authors in your genre.

2- Cover art is important. It’s great to have a cousin or friend who does graphic design. It is even greater to have a professional adept at creating covers that are competitive with renowned authors in your genre. Want to see how important cover art is? Visit Simon & Schuster’s Art Department’s Instagram Account.

3- Images and graphics inside of your book have to be high resolution. Otherwise, they will look fuzzy. You don’t want fuzzy images and graphics inside.

4 -Publishing houses utilize an editor to help the story read well, an editor that deals solely with grammar and punctuation, and a proofreader for the final copy.

5 – You need a book marketing plan before your book goes to print. Sit down and write a plan. (Example HERE) Why? Well, without one you’ll be wondering how to sell your book once it is published. This should be worked on and tweaked as your write, because it affects your social media and publicity strategies too.

These are just a few things, but they are the things that make the difference between success and a few dozen books sitting in boxes unsold. These five things will make your book marketing much smarter and your writing career more sustainable.

 

National #NursesWeek 2017 – Celebrating the Year of the Healthy Nurse

NATIONAL NURSES WEEK – MAY 6-12, 2017
ARNETA FINNEY, Ph.D (c), MSN, FNP-C, CNL, WOCN, WCC, PHN
Project Manager
National University Nurse-Managed Clinics

PHENOMENAL NURSE

National #Nurses Week 2017
Celebrating the Year of the Healthy Nurse

I am a nurse, and I celebrate the people who have chosen my profession all year round. May 6-12 is National Nurses Week 2017, and the theme is a timely one: The Year of the Healthy Nurse. Nursing is a mind, body, soul, and spirit profession, and it is a profession that requires self-care. We, as nurses, should remain diligent about making sure we eat healthy, exercise, and take care of our own mental and physical health. After all, we care for and educate our patients, and we should be positive role models for them.

In honor of National Nurses Week 2017, I welcome my guest and a Phenomenal Nurse, Ms. Arneta Finney. Ms. Finney and I were classmates in our BSN and MSN Programs. She is a caring, dedicated nurse practitioner and leader, who meticulously warms the hearts of our patients and her staff. She often reminds us about the importance of caring for our ourselves  as we take care of our patients.

Biography

Arneta Finney was born and raised in Compton, CA., a disadvantaged community in South Central Los Angeles.  She is a 4th-year Doctoral student at the University of California – Los Angeles (UCLA) and is anticipated to graduate in Spring 2018.

Ms. Finney has over twenty years of knowledge and expertise in nursing & wound care, and she is a Wound Ostomy Continence Nurse (WOCN). She is a Master’s prepared Family Nurse Practitioner, and Nurse Educator. She is currently employed as the Program Manager and Family Nurse Practitioner for the National University Nurse Managed Clinics. The clinics provide free healthcare services to the underserved population in the Watts, Compton, and Inglewood areas.

Ms. Finney earned her Bachelor of Science Degree from Holy Names College in Oakland, California in 2001. In 2004, she received a Master of Science in Nursing Degree with a focus in Education from Mount Saint Mary’s College in Los Angeles, California. She is a member of Sigma Theta Tau International Honor Society of Nursing – Xi Chapter. Ms. Finney also holds memberships with the American Nurses Association (ANA), the California Association of Nurse Practitioners (CANP) – West L.A. South Chapter, Wound Ostomy Continence Nurse (WOCN), the National Alliance of Wound Care, Association of California Nurse Leaders (ACNL), & Association for the Advancement of Wound Care.

Questions for Arneta

Patricia – Arneta, you have an impressive nursing career. What motivated you to go into nursing?

Arneta – Recently, I saw my 2nd grade school picture with a caption underneath that read registered nurse. As I stared at the picture, I realized helping people was what I’ve always wanted to do.

Patricia – How do you manage such a busy schedule of work, school, and family?

Arneta – Balancing life is challenging, but with God on my side and my belief that God will give me what I need, I am confident that I can handle everything. So, I can balance my life by prioritizing, organizing, and many times multi-tasking. Each day, I ask God to give me the strength to take the days one step at a time. The support of my husband has been a tremendous support.

Patricia – You are pursuing your Ph.D. at UCLA and also working as the Project Manager at the National University Nurse Managed Clinics. Tell us something about the clinics.

Arneta – Well, the clinics were the dream of our Dean, Dr. Gloria J. McNeal. This project came to fruition through a HRSA Grant of 1.5 million over a three-year period. The grant was awarded to start the National University Nurse Managed Clinics. The first Groundbreaking and Ribbon-Cutting Ceremony for the Watts Clinic took place on May 21, 2016 at the Tree of Life Baptist Church, which is the location for the Watts Clinic. Two more clinics opened in Compton and Inglewood in collaboration with the Salvation Army, and the second Groundbreaking and Ribbon-Cutting Ceremony was held at the Inglewood facility on March 17, 2017.  Our clinics provide community-based healthcare services to the underserved residents. These services are free to those who are uninsured, and we welcome patients to come to our various locations for services.

Patricia – That’s great. What advice do you have for people who are interested in pursuing nursing careers?

Arneta – Nursing is a gratifying career, and there are so many opportunities to make a difference in the lives of others. I would encourage people to talk to a few different RNs in the profession (RNs, educators, & advanced practice nurses), and begin thinking about what they want to do in nursing. Also, start checking the schools’ websites for information sessions, and make an appointment to meet with a counselor. If you truly love helping people, go after your dream!

Thank you for being my guest, Arneta!   

Peace and Blessings,

Patricia

     —     

Click the link below to view the Groundbreaking and Ribbon-Cutting Ceremony in Inglewood, CA – March 16, 2017.

NU Nurse Manager Clinic in Partnership with Salvation Army
The contact number is 310-662-2052 ~ arfinneynp@gmail.com

4 May Observances Six Authors and Experts to Follow

May has an extraordinary amount of pivotal observances that are noteworthy and diverse. Just as noteworthy and diverse are some authors and experts who use their social media accounts to educate and inform.

1 – Older Americans Month 2017 – Age Out Loud #AgeOutLoud

Chris Gardner (The Pursuit of Happyness, Start Where You Are: Life Lessons in Getting from Where You Are to Where You Want to Be)
Facebook: @ceoofhappyness | Twitter: @CEOofHappYness | Instagram: @ceoofhappyness

Jo Ann Jenkins, CEO AARP (Disrupt Aging)
Twitter: @JoAnn_Jenkins

2- Personal History Month

National Museum of African American History & Culture (Smithsonian)

Various museum curators and experts can be followed on Twitter: @NMAAHC

Isabel Wilkerson (Warmth of Other Suns)
Twitter: @isabelwilkerson | Facebook: @IsabelWilkersonWriter

3 – National Barbecue (BBQ) Month

Adrian Miller (Soul Food, The President’s Kitchen Cabinet)
Facebook: @SoulFoodScholar | Twitter: @SoulFoodScholar

4 – Mental Health Month 2017 – Theme #RiskyBusiness

Benilde Little (Welcome to My Breakdown)
Facebook: @BenildeLittlePage | Twitter: @BenildeLittle

This list is by no means exhaustive, but you have people who not only give you helpful information but also serve as models for your own social media accounts.

Stuck? Here are 7 Websites with some of the Best Writing Prompts

Hopefully, spring fever hasn’t hijacked your creativity. Weather changes involving the tempting sunshine and warm climates can put us in stuck mode as writers. Try using writing prompts from all or some of the resources below.

Here are 365 Creative Writing Prompts to Inspire

Creative Writing Prompts

100 Short Story Writing Prompts

Writing Prompts that Don’t Suck

1200 Creative Writing Prompts

6 Nonfiction Writing Prompts

50 Creative Nonfiction Prompts to Inspire

You don’t have to be stuck to use these prompts. Prompts are timeless exercises that assist seasoned and newbie writers. Prompts don’t have to be written. Take one, sit back, and let your imagination carry you away. If you’re using a writing coach, ask them to supply you with prompts too.

Search through our blog’s archives for other articles that are related.

5 Resources for Telling Your Story, Your Way

We all have a story to tell, whether it’s about a specific time in our lives or about our entire life’s journey. We have a story. We’ve found 5 resources to assist you in that endeavor.

You Are Boring, But You Are Uniquely Boring: 25 Models for Writing Your Memoir 

Writing about Your Life

Blog Your Memoir

The Heart and Craft of Life Writing

National Association of Memoir Writers – Articles

An autobiography is about a life and a memoir is about a time in a life. Try not to confuse the two, especially if pitching agents and publishers. You can read Writer’s Digest for a complete explanation.

Write One Handwritten Note or Card This Month

Do you take the time to write thoughtful notes or send cards signed by your own pen? Many of us miss those days and wish for the time. Why not make the time? Here are some resources to inspire you and a couple of suggestions.

  1. Don’t overwhelm your goal to handwrite a note or card. Start with one. Maybe that one note or card will move you to write more.
  2. Retail stores like Target or T. J. Maxx have sections of beautiful notecards and greeting cards. Get one that is blank on the inside and buy yourself a special ink pen too.
  3. Have you heard of Effie’s Paper? There are some wonderful paper products on her site. This is not a commercial or ad; it’s just a recommendation to indulge in something pretty for you.
  4. Buy a book and write a thoughtful inscription if writing a note is too much. Give two gifts: a book and your well-wishes.
  5. Write a handwritten note to someone you admire and to someone doing work in your community who could use the lift to their spirits.

Write On Campaign has a list of reasons and page of resources for those of you up to the challenge. The Postal Museum Blog has a great article about the importance of letter-writing in our history. One of the points made: A hand-written letter is a gift. A letter is a gift.

Give a gift.